![]() Shortly after, Apple extended push notifications to the Apple Watch. These buttons allow users to send a response right away to the app publisher. September 2014: Apple added interactive buttons. For example, the user can play a song, open the app, or see more information. Action buttons let users take immediate action from a notification. ![]() Rich notifications can contain images, as well as action buttons. May 2013: Google introduces “rich notifications”. ![]() May 2010: Google released its own service, Google Cloud to Device Messaging (C2DM). June 2009: Apple launches Apple Push Notification Service (APNs), the first push service.
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